Market research
Our research services provide valuable insights into market trends, customer behavior, and competitive landscapes.
Key services
Market segmentation
Competitive intelligence
Customer surveys
At Alamo Consulting Group, market research isn’t just pulling numbers off a website. We get our hands dirty. We go beyond the spreadsheets and surveys to understand how real people in San Antonio think, act, and make decisions. From the River Walk to the Rim, our student consultants at UTSA bring local knowledge, cultural awareness, and analytical skills to help businesses and nonprofits make smarter choices.
We live here, we study here, and we’re connected to the pulse of the city.
Here’s What Market Research Looks Like at ACG:
On-the-ground surveying at The Paseo or outside the McKinney Humanities Building
Competitor analysis of local businesses in areas like Stone Oak, Southtown, and the Pearl
Social listening across Instagram, TikTok, and Reddit to track Gen Z trends
Mapping customer behavior in key zones like the Medical Center, UTSA Blvd, and Loop 410 retail corridors
We use tools like Google Trends, Statista, Qualtrics, and U.S. Census data, but we also rely on UTSA intuition and first-hand fieldwork. Our approach combines hard data with human understanding.
Built by Students, Backed by Strategy
As college consultants, we know how to balance rigorous analysis with creative thinking. We’ll build your customer personas using psychographic segmentation, draft market entry reports focused on San Antonio micro-demographics, and run brand perception surveys tailored to your mission, whether you're a nonprofit in Tobin Hill or a startup near the UTSA Downtown Campus.
We’ve helped clients:
Identify underserved markets in Latino-majority neighborhoods
Analyze student spending habits on and off campus
Survey awareness of eco-friendly brands among the UTSA commuter population
Compare engagement strategies for local nonprofits targeting high school outreach on the South Side
We Speak San Antonio
From understanding what sells at a Fiesta pop-up booth to knowing how local pride shapes brand loyalty, our students bring cultural fluency and regional insight to every project. You won’t just get stats. You’ll get strategy shaped by real understanding of what moves people in the 210.